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Research papers

Beyond the research repository

This paper draws on the authors' experience in implementing client side, market research department (MRD) portals for more than 20 organizations around the globe with research budgets ranging from $1 million to $100 million.It outlines the problems...

Catalogue: Asia Pacific 2005
Authors: Chris Forbes, Daryl Maloney McCall
March 13, 2005
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Citation

Forbes and McCall (2005a, March 13). Beyond the research repository. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-the-research-repository


Research papers

Getting research noticed at the corporate top table

This paper provides a case study highlighting the rationale for and benefits achieved by the implementation of a client side, state-of-the-art market research department portal.Initiated to better recognize and manage research as a corporate 'asset'...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Ioannis (John) Dimopoulos, Daryl Maloney McCall, Jonathan Rabson
September 19, 2004
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Citation

Dimopoulos, McCall and Rabson (2004a, September 19). Getting research noticed at the corporate top table. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-research-noticed-at-the-corporate-top-table